Misfit Wearables develops wearable sensor products and accompanying services, with a focus on wellness and medical applications. Misfit was founded in 2011 by Sonny Vu, former Apple CEO John Sculley, and co-founder of AgaMatrix Sriday Iyengar. Misfit's goal is to develop fashionable consumer products that will help customers improve their health. Their first product, the Misfit Shine, was initially released through a successful crowdfunding campaign on Indiegogo, where the company raised over $800,000. The Shine can be worn in a variety of ways and allows users to track their daily activity and monitor their sleep.