Fitbug is a UK-based wellness solutions company who operates in the UK, US, South Africa, Singapore and Australia. We are one of the world's leading platforms for tracking, monitoring, motivating, managing and rewarding exercise, activity and nutrition. Fitbug is an innovator in wearable technology, facilitating corporate wellness programs, online challenges, and creating partner programs and health incentive schemes. We don't do diets, nor are we slaves to the gym - Fitbug helps individuals looking to get into shape take the small strides they need to be more active. With both wireless and wired activity trackers, Fitbug acts as a virtual health and well-being coach, providing feedback about daily activity, nutrition and sleep.