The Connected Consumer Experience – Wearables TechCon
Written By Wearables.com
Wearables.com will be a featured speaker at the Wearables TechCon 2015 on March 9-11 in Santa Clara. We will be discussing wearables and the connected consumer, and discuss business opportunities for wearables within the consumer space.
Wearables & The Connected Consumer:
Traditional thinking and the ongoing privacy debate would have you believe that consumers are very hesitant to share information like purchasing decisions or their location with brands. But new national data unveiled surprising consumer attitudes, and a willingness to share more than ever before in exchange for an improved user experience. While consumers have long shown a great willingness to exchange personal information for benefits, geo-location sharing has mostly lagged behind. Could wearables be the devices that improve user traction in sharing real-time location information?
Wearables.com’s study and report “The Unexpected State of Consumer Wearable Technology” showcases opportunities in wearable tech for brands and technology providers to develop wearables that benefit users in the ways the most desire.
This class will cover surprising findings from the recent national survey, including:
- What information consumers are willing to share and how generational differences factor in to those decisions.
- What consumers expect in return for their information (hint: discounts are just the tip of the iceberg).
- Unexpected ways consumers are looking to use wearables in their everyday lives, and the data that will be produced by these uses.
- The brands consumers are looking to to lead the way in wearable technology.
We’ll uncover the untapped opportunities in wearables for marketers and innovators, and how, if done right, wearables could be the tipping point that unlocks new consumer engagement opportunities for brands. We’ll uncover the untapped opportunities in wearables for marketers and innovators, and how, if done right, wearables could be the tipping point that unlocks new consumer engagement opportunities for brands.
About Wearables TechCon 2015:
Wearables TechCon, March 9-11 in Santa Clara, expands beyond its DevCon roots to include a focus on both the hardware and software behind the coming generation of wearable technology. Classes and tutorials in the TechCon tracks will focus on embedded computing, hardware design, sensors, and physical technology, while tracks in the DevCon portion will focus on programming apps and mastering the SDKs of the next wave of computing devices.
Use code WEARIT for a $200 conference discount off the 3-day pass.
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Tags: Bands, Smart Glasses, Smartwatches