Marketers Consider Smartwatches as New Medium

With continued activity in the smartwatch space from players like Sony, Samsung, Motorola, and Pebble, marketers are beginning to take notice and consider new possibilities with the devices. The recent Google announcement of its efforts with Android Wear has only bolstered interests in what marketing is on the horizon. Further, Nielsen is reporting that 15% of consumers are already using wearables, with a larger portion being aware of these devices and their uses. Nonetheless, new marketing opportunities bring challenges, especially with devices that constantly are aware of one’s location, as well as one’s body metrics. App development in wearables will benefit from the devices’ proximity to the body and access to new data, but consumer sharing of this data is crucial for

Read the source article at Mashable.

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