Apple’s New Wearables Heavy Ad

Apple’s newest TV ad is in full rotation and focuses heavily on fitness and activity tracking wearables. The video ends with the caption, “You’re more powerful than you think.” This coupled with Apple’s announcement of HealthKit on June 2nd shows the company is ready to bet on consumers wanting to wear computers and track new biometrics. Though there is no set date for an Apple wearable device, substantiated rumors have begun swirling around an October product release.

For those of you interested, the Apple TV ad shown above highlights the following devices: iPhone 5S, Misfit Shine, Withings Health Mate App and Smartscale, Zepp Golf Sense, Wahoo Blue SC Speed & Cadence Sensor, and the Adidas miCoach Smartball.

Video: Apple.

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